Northface

WHAT:

The North Face offers a complete line of high-performance clothing, equipment and footwear.

For men, women, and children:

• JACKETS & VESTS
• Insulated & Down
• Rainwear
• Softshells
• Fleece
• Vests
• Casual
• Skiing & Snowboarding
• 3-in-1 Jackets
• Running & Training
• TOPS
• Hoodies & Sweatshirts
• Fleece
• Sweaters
• Shirts & Polos
• T-Shirts
• Running & Training
• Baselayers
• BOTTOMS
• Casual & Hike
• Running & Training
• Snow Pants
• Baselayers
• Shorts
• SHOES
• Winter Boots
• Hiking
• Casual
• Trail Running
• Training
• Sandals
• Ultra Series
• ACCESSORIES AND EQUIPMENT
• Beanies & Scarves
• Gloves
• Hats
• Backpacks
• Luggage & Duffels
• Tents & Sleeping Bags

HOW:

Create innovative clothing that improves outdoor ability

• The introduction of new materials and styles
• ThermoBall™- synthetic down that has the same warmth of down but in a much more lightweight form
• Fuseform- innovative construction technique that creates a slimmer fit and improves movement ability
• GORE-TEX®- lightest weight shell available that is ideal for high-altitude sports
• Ensuring they are fit for wear before introduction in the market

• Athletes give feedback on products and give suggestions for potential new items that would be useful to their sport
• All products are tested in labs and then in outdoor expeditions before they are released

Empower people to get outside and explore

• Sponsors the American Alpine Club’s “Live your Dream” which funds climbers
• Sponsors the “Outdoor Nation Campus Challenge” which awards the college campus with the most students spending time outdoors
• Grants  The North Face® Explore Fund™ to a non-profit committed to inspiring others to get outside
• Offers the “Outdoor Exploration Championship”

Protect the earth and everyone on it

• Fleece Jackets that use 50% less water, 50% less chemicals, and 25% less energy
• Use of recycled content such as recycled water bottles and soda cans
• Use of responsible materials such as climate beneficial wool
• The “Responsible Down Standard”: ensures their down is not from animals who have been harmed
• National Sponsor of “Paradox Sports”: adapts rock climbing gyms to make them more accessible for individuals with physical disabilities

WHY:

-In 1966 two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.

-“We have helped explorers reach the most unfathomable heights of the Himalayas.”

Serving all those who desire to explore and to serve our natural wild lands by helping to conserve them.

-“we believe exploration creates an indelible bond with the outdoors, inspiring people to protect our land and pass these beliefs down to the next generation.”

-The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.

-Doug Tompkins founded The North Face to supply explorers with gear that could help them tackle more difficult objectives than ever before.

Origin for the name of company: “In the Northern Hemisphere, the north face of a mountain is generally the coldest, iciest and most formidable route to climb. Our founders thought this name reflected our mission and dedication to the extreme.”

*Presentation will be shown in class*

Sources:

https://www.facebook.com/pg/thenorthface/photos/

https://www.thenorthface.com/

https://www.thenorthface.com/about-us/our-story.html

https://medium.com/the-north-face/how-the-north-face-got-its-name-8281934a4520

Current Technology Trends from September 10th- November 5th

Current Technology Trends

1.     Television 2015: With 25 Ways To Watch TV, Does The House Always Win?

Date: AUGUST 18, 2015

Viewed: September 10th

http://www.npr.org/sections/monkeysee/2015/08/18/432715899/television-2015-with-25-ways-to-watch-tv-does-the-house-always-win

The increased advancement of technology has allowed what used to be “television shows” to be accessed on a plethora of technological devices. From laptops, to smartphones, to Netflix, and many more, TV’s and live networking shows are going out of style.

2.     Beyond Jane Fonda Tapes: Home Workouts Go Virtual

Date: AUGUST 26, 2015

Viewed: September 12th

http://www.npr.org/sections/alltechconsidered/2015/08/26/434594084/beyond-jane-fonda-tapes-home-workouts-go-virtual

In Chelsea, New York City, a highly advanced technological cycling class is on the rise. It looks like most cycling classes with sixty stationary bikes clustered in a dark room. The loud music booms in order to increase heart-rate, while an instructor motivates the cyclists over the mic. Except this class has one major difference: Instructor Jen Sherman isn't just talking to riders in the classroom. She's also monitoring metrics for riders in places like New Jersey, California, Massachusetts and Kansas. "Jamie in Wichita, good to see you this morning," she says. The Peloton bike company in responsible for the technology. Peloton bikes come outfitted with a custom waterproof tablet, enabling home riders to watch the action in Chelsea live as well as monitor their own metrics. It also ranks each rider's output on a virtual leader board.

3. The Restaurant With No (Visible) Workers

Date: AUGUST 31, 2015 

Viewed: September 13th

http://www.npr.org/sections/alltechconsidered/2015/08/31/436377616/the-restaurant-with-no-visible-workers

Human beings are naturally impatient; that is why we like fast food. But, sometimes fast food just isn’t fast enough. Eatsa Quinoa Eatery is a new highly automated restaurant that opened in San Francisco. The restaurant is fully automated with no wait staff, and a virtual cashier. Etsa is a concrete sign that the technological industry is heading toward a more robotic future.

4.     The Current State Of Programmatic Advertising

Date/Viewed : SEP 18, 2015

http://www.forbes.com/sites/steveolenski/2015/09/18/the-current-state-of-programmatic-advertising/

Programmatic techniques and technologies are transforming the advertising marketplace. Automated media buying and selling systems are challenging agencies and capturing a significant share of the value in a majority of digital media transactions.

5.     Apple Watch review

Date/ Viewed: September 21, 2015

http://www.techradar.com/us/reviews/wearables/apple-watch-1264567/review

      The Apple Watch is a new form of technology produced by the modern technological tycoon, Apple. The Apple Watch is basically an iPhone on your wrist. The futuristic design and capability allows one to do pretty much anything he/she can do on an iPhone, but in the comfort of a watch. This current technological trend has made communication easier for entrepreneurs, businessmen, and just your average person on the go.

6.     #NoCarForMe: Tell Us About Unconventional Means Of Transport Around You

Date/ Viewed: OCTOBER 29, 2015

http://www.npr.org/sections/alltechconsidered/2015/10/29/452585096/-nocarforme-tell-us-about-unconventional-means-of-transport-around-you

            Modern day transportation has become more futuristic. The hoverboard is all the rage within every age group. Current technology has allowed human beings to stand on a single board and “hover” around to the place they desire to go. This gadget is a money maker, for its “cool” aesthetic is wanted among everyone who wants to get somewhere in a hurry, without the modern day “bane” of walking. I predict that there is going to be a huge surge in demand for this product during Christmas time.

77.     Poof! Google Photos lets you hide pictures of your ex

Date/ Viewed: October 29, 2015

http://money.cnn.com/2015/10/29/technology/google-photo-hide-people/index.html

            Google has now come up with a digital way to stash away those post-traumatic pictures of your ex. Google Photos advanced it technology and now uses facial recognition software to make it easier to search for photos of people users want to find, or not find.

       

8. Apps, Maps And Head Counts Transforming Public Transit

Date/ Viewed: OCTOBER 29, 2015

http://www.npr.org/2015/10/29/452564409/apps-maps-and-head-counts-transforming-public-transit

            Current technology such as apps and smartphones has allowed Public Transit to become easier and more efficient. There's a growing industry around generating and analyzing transportation data through the use of technology and apps. Transit Labs are a part of it. The Washington, D.C.-based startup merges the analog act of moving people around town with the digital enterprise of data analysis. The premise is that the more information you have about how a system is working, the more you can improve it’s efficiency.

      

9. Not To Be Out-Droned, Google Plans To Deliver Packages By Air In 2017

Date/Viewed: NOVEMBER 02, 2015

http://www.npr.org/sections/alltechconsidered/2015/11/02/453982952/not-to-be-out-droned-google-plans-to-deliver-packages-by-air-in-2017

            The title of the article explains it all! Google, which hopes to revolutionize consumer deliveries via drone, expects to begin delivering packages to customers by unmanned aircraft sometime in 2017. Google's Project Wing goes up against other companies' drone delivery efforts, with Amazon being one of the most well-known. Wal-Mart, too, has now applied to the FAA for permission to test drones for home deliveries, curbside pickup and inventory checks. Both Amazon and Wal-Mart officials are on that FAA task force, alongside Best Buy, GoPro and other technological tycoons.

10. Activision Blizzard Acquires The Maker Of Candy Crush For $5.9 Billion

Date/Viewed: NOVEMBER 03, 2015

http://www.npr.org/sections/thetwo-way/2015/11/03/454335872/activision-blizzard-acquires-the-maker-of-candy-crush-for-5-9-billion

Video-game publisher Activision Blizzard Inc. is taking a big step into the mobile world, acquiring King Digital Entertainment, the maker of Candy Crush games, for $5.9 billion. The deal will create the second biggest game company in the world and increase technology appeal to the gamers.

            

Fired Over Facebook!

Fired Over Facebook

1. My initial reaction to this story is that I am appalled that Glen got fired from his job just because he was speaking his opinion in public. It is appalling because, as Americans, we have the right to free speech. 

2. The employer fired Glen because Coats for Kids, the company Glen volunteered for, saw that it is essential to not become involved in public controversy whether it is in support or opposition; in order to keep the company's name at a neutral standpoint. 

3. Unfortunately, yes, the firing was legal. The firing was legal because employees in the private world misinterpret freedom of speech. Employers have the right to look into someone's personal life (on the internet), and if they find something objectionable to the company's rules it can be used as grounds for firing. 

4. The term digital footprint means the history that you have left on the computer. Whether it is Google searches when trying to find something work related, or logging onto Facebook or Instagram during work hours. All these things can be traced back to your digital footprint. 

5. The things that you post on Facebook or Twitter are never really private, despite a maximum privacy setting. With the right amount of knowledge, hacking, and stalking a person can find anything you have shared or tweeted. What is out there, is out there.

6. I would have said "yeah go for it!" I believe Glen was speaking his mind to his peers. Whether he said it in person, or on the internet, free speech is free speech. I would never think he would've gotten fired for it.

http://www.huffingtonpost.com/2015/02/20/maryland-prisons-official_n_6722366.html

1. My initial reaction to this story is total shock. Is this guy really that dumb? Insensitive comments like that are not acceptable, especially when problems with prison molestation is an actual concern to the United States. Free speech is free speech, but when you are harming the reputation of others, especially in the prison facility, it is inappropriate. 

2. The employer fired the corrections official because the post was inappropriate, and it was putting the reputation of high officials at stake. 

3. Yes, the firing was legal on the grounds that the employer saw the corrections official unfit for the job due to his unacceptable "Facebook" behavior.

Hello World :)

My First Blog

I am sitting in Tech for the 21st Century doing 21 things at once! I am writing a collaboration story, trying to understand how to work this blog, and watching a video on how people get fired because of their facebook posts! Yikes! But all in all today is a great day. The sun is out and my hair is straight, so that's a start!

-jenna